There is more to business relocation than packing boxes---keep your clients in the loop.
The need for a company to move its location is sometimes inevitable. Regardless of the reason, there is no need to fear losing your client base, as you have a wide array of options to get the word out. Use as many types of communication as possible to assure that you have covered your bases, and make sure you start sending notifications before you move---at least one month in advance will help your clients to keep up with your company.
This inexpensive, speedy, and efficient method is one that cannot be overlooked in our modern office society. Email may be the easiest way of all, as it is at your fingertips and takes just the click of the send button to get your message out to your clients. Email can make it simple for the recipient, as well, as they can copy and paste the address information into their personal address book or database. Email is also a more eco-friendly means of spreading your relocation message, which many companies increasingly appreciate.
Postcards
Postcards are a classic means to inform your clients, banks, and creditors of your new location. They are short, sweet, and to the point. The U.S. Post Office offers its own suite of mailing notifications, but there are many available online, as well, so you can compare cost and availability.
Personalized and Specialized Letters
In the case of banks and larger clients, or for those with more history with your business, a personalized letter is important. These may also be sent via email, but sending via regular mail so that the banking institution or client can have an original hard copy shows them your appreciation of their importance to you and your business.
Update Your Website
Updating your website regularly is important to the overall health of your business, but in the case of a move, it can save a great deal of time and resources. In the tech-savvy world, clients sometimes keep abreast of a company's contact information via their website. This method shouldn't be used without at least one other method of notification, but if you have a website, keeping it updated is important.
Newsletter
If your company produces a regular newsletter, your move can be the upcoming issue's headline and feature story. Writing a story about your company's move can be a lighthearted way to let everyone know the vital contact information regarding the move, as well as the story behind the move.
Request Mail Forwarding at the Post Office
In case you have left someone off your mailing database or a recipient has moved, you will want to set up mail forwarding at your post office. This is a safety net for your company for up to 12 months.
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